Your business plan is the most important document you will ever prepare:
it explains who you are, describes your business and shows how you intend to make it profitable.
To help you prepare this crucial document for the launch of your business, we invite you to consult the following article, a real guide:
How to write your business plan, from A to Z?
Marketing
Marketing is an important section of your business plan, and will require some research on your part. For an introduction to marketing concepts, please read our article : "Your 5-step marketing plan.
If your company relies heavily on marketing, you may want to prepare a separate marketing plan.
Looking for statistics? Take a look at Israel Bureau of Statistics website.